Fashion and its passion to lie

Posted by on Oct 11 2016

I have seen and heard so many scams in my 24 years in fashion. But the biggest one came in my 18th year, the alleged formation of the Fashion Design Promotion Council (FDPC).The announcement of the same was followed by much fanfare first and a lot of fireworks later, but no one is talking about it now!
When I started writing on fashion there were only a handful of fashion designers in India. I remember one designer during my meeting with him told me that his fashion feature was coming in Vogue magazine. In those days it was so big that we used to write about it in the papers. Hearing it, I was excited and I wrote a 300-word story with a photo of the designer in the paper. As I write this blog, I still await the feature to come in the magazine. Continue reading…

Of male models and airport meetings

Posted by on Oct 11 2016

A couple of days ago at the Mumbai airport lounge I bumped into actress Deepika Padukone. I had met her during her modelling days but since the time she started off as a successful actress, I never really had a chance to meet her or talk to her again.
For me, Deepika is the best in terms of her personal style, and of course her on screen appearance as an actor. She has a perfect body, a beautiful face and even from her very first film, she proved that she could act. When my fashion designer friend Neeta Lulla introduced me to her again at the lounge, I found that she looked just the same, and was as warm as well. Continue reading…

Window display – a visiting card for the store

Posted by on Oct 11 2016

Just the other day I was doing my recce of some of the designer stores that I do on a routine basis. I do this not just to see how the stores are doing but to know how designer merchandise are displayed and managed at these stores.
Looking at the stores I realized that our fashion designers give least importance to their window displays (or VM, the visual merchandising part).In most stores, windows are shabbily or done in the most unattractive manner. Once inside, the same was seen on the shelves and racks. I also saw a mannequin that seemed to struggle out of an ill-fitting outfit. Continue reading…

Fashion Weaks?

Posted by on Oct 11 2016

There was a time, not so long ago, there were only a handful of fashion designers in India. Those days, whoever were in the business did their job seriously.
Soon enough, many more got the whiff of glamour that comes free with fashion designing. And the profession called fashion designers started mutilating and before we knew what happened there were a battalion of designers in the industry vying for attention, mostly from the media.
This mostly consisted rich, bored housewives coming out through their kitchen doors with a copy of a fashion magazine and a masterji. They found it easier to copy from the magazine, put some embroidery on them and of course stitch their labels on them as well. Many of them, with their ability to throw cocktails and grab media attention because of their connections with prominent society faces, thus became fashion designers in the eyes of the ignorant (but yet powerful) media and thus in the eyes of the public as well. Continue reading…

Lap of Luxury

Posted by on Oct 11 2016

A few months back, I had the opportunity to meet Francois Henri Pinault, chairman of PPR, the conglomerate that owns the Gucci Group.
As you may know, Gucci Group has several luxury labels under its umbrella such as Gucci, Yves Saint Laurent, Bottega Veneta, Bedat & Co, Sergio Rossi, Balenciaga, Alexander McQueen, Stella McCartney, etc.In the course of our talks, he mentioned to me that he was impressed with The Emporio mall in Delhi that houses many luxury brands under one roof. Though, to me, it’s somewhat got a Arabian feel to it with its ornate interiors and palm trees, I thought what Francois said was right. After all he is the man who controls half of the world’s luxury brands, so he should know. Continue reading…