And Lakme Fashion Week (LFW) finally breaks out of the four walls of concrete. For the first time since its inception, the event this season was held at the Gio Garden at the Bandra Kurla Complex in Mumbai, India. And the way it looked, I feel this may well be the beginning of a grand scale seasons coming in the future.
When one walks into LFW, nothing is stressful. Well, in fact, even before that actually. Event dates are announced well in advance so one is able to plan nicely, communications are done promptly, all laid out perfectly when one reaches the venue and the shows start like clockwork.
When LFW announced the change in venue from the comforts of a five-star, very used to kind of venue for many seasons now, frankly I expected the open venue, that too in a ‘ground’ in Mumbai, to be dry and dusty. As my car pulled up in front of the Gio Grounds, the first impression from outside itself was good. It did look pretty neat right in the middle of all tall, modern corporate structures.
Walking in, all I could see was green. The entire area was covered in synthetic grass, the walls and entrances of the show areas in green foliage… large show area that was titled the ‘Runway’, the second show area christened as ‘6 Degrees’, lounge serving Single Malts, Editor’s Lounge, multi-cuisine restaurant, an island bar, neatly laid out exhibition area with designer stalls dotting all across… introduction of transgender and gender neutral models, the fascinating Artisans of Kutch presentation, pretty neat.
The IMG-Reliance team, headed by its VP and Head of Fashion Jaspreet Chandok, is a delight to deal with. One doesn’t have to ask anything. Every thing is laid out perfectly, and they are eager to know what they can do to improve the event. Planned, structured and executed well… no doubt.
LFW for me is a haven to discover plenty of fabulous new talents. When it began a few years ago, many told me that there are no ‘big’ names there. For me, the ‘bigness’ came through the collections and not in the way names are projected. So, I continued to attend LFW, season after season discovering new talents taking their wings through their fashion runway. The small names with their bags full of ‘big’ talents started appearing one after the other and all the other established ‘big’ names started lending their support by taking part in the event.
Today, LFW can be proud of one thing; it continues to introduce some of the brightest young names through its platform and it has some of the best established names taking part on the runway shows.
A pleasant, perfect and well executed event that has become a wholesome affair today.